Shifting from NPS to CSAT: Why It’s Time to Rethink CX Metrics
In this blog series, we will explore the shifting trends in CX metrics. For over a decade, Net Promoter Score (NPS) has been the gold standard for measuring customer loyalty. It asks one powerful question: “How likely are you to recommend us to a friend or colleague?” It’s clear, quantifiable, and familiar across industries. But here’s…