From Comfort to Purpose: My Journey to Servion

Some journeys begin long before we realize it.

I grew up around sawdust, blueprints, and early morning job sites. My family owned a construction business—my grandfather, an inventor at heart and patent holder, created much of the equipment used in building a unique log home system. My father later ran the company with an unshakeable commitment to efficiency and purpose. Every step of the process was intentional. Every day had a plan. Every home or cabin we built wasn’t just a structure—it was someone’s dream made real.

That experience left a mark on me even though I decided to forge my own path; create my own journey rather than continue on in the family business. It taught me that the most rewarding work is personal. That building something—whether it’s a home, a product, or a team—requires vision, discipline, and most importantly, heart. It’s not just about efficiency or innovation. It’s about impact and outcomes; about building something special and getting things done, so you can do it again with another client on their own journey another day.

Years later, I found myself in a comfortable senior leadership position at a large, publicly traded company. By many measures, it was a high point. I was part of something big. But as time went on, I began to ask different questions: What have I most enjoyed in my career? Where have I felt most fulfilled? What do I really want to build next?

The answer came slowly, shaped by reflection on the various chapters of my professional life. Across every role, every company, and every industry, the common thread was clear—I’m passionate about customer experience. Not the buzzword, but the kind that drives meaningful outcomes, builds lasting relationships, and transforms how people feel about the companies with whom they choose to do business.

When the opportunity to join Servion was presented, it wasn’t an obvious choice on paper. Servion is smaller, more agile, and with a different international presence. But I’ve never been one to make decisions based purely on what’s on paper. I paused to reflect deeply—on every stop along my professional journey, every team I’d led, and every moment that truly brought me alive. What stood out to me about Servion wasn’t just the business case—it was the opportunity to redefine the why behind the company’s direction. Servion’s revived mission, centered on Journeys that Matter, is incredibly aligned with my own journey. Joining Servion isn’t a career pivot. It is a return to purpose.

That return to purpose is both personal for me and at a corporate level, refocuses our energy and efforts on delivering outcomes that are impactful for our clients via journeys that actually work. What do I mean by this? Think about your own career…how are you incented? What are the objectives or outcomes you are personally responsible to deliver? Now think about how your partners help you achieve those goals, objectives and outcomes. Do they even know what they are or are they simply pushing a solution that’s looking for a problem? Have they taken the time to truly understand your business and, most importantly, you? We think we have a better answer than blindly applying technology. We go beyond a solution that checks a box on someone’s scorecard and delivers measurable results in a very short timeframe. It’s not just about optimizing touchpoints or vanity metrics; it’s about connecting data, context, and empathy to design and orchestrate meaningful customer journeys across every channel. This is about building something that matters; about getting things done.  Servion’s renewed vision to create a world where human connections are amplified by intelligent technology resonates with me deeply.  It speaks to something I’ve always believed: that relationships are key and human connection is still the most powerful force in business.

Joining Servion isn’t a detour—it’s a continuation of the journey I’ve been on since those early days on the job site. Whether it’s constructing a log cabin or building a CX strategy, the fundamentals are the same: understand the end goal, care deeply about the people involved, and bring your full self to the process, every day. This chapter feels like coming full circle—with new tools, new teams, and a renewed sense of purpose. I’m here to build again. To help teams stretch beyond what they thought was possible. To lead with empathy. And to help make every customer journey one that truly matters.

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