Journeys That Matter: Introducing Servion’s New CX Framework

Bryce Gibson is the Chief Executive Officer at Servion and leads the company’s global operations, strategy, and innovation in CX and AI technologies.

Bryce brings over 25 years of executive experience in the contact center and enterprise technology. Before joining Servion, he served as COO of TTEC Digital, managing a 1,500-person global team and presence across platforms such as Genesys, Salesforce, Five9, and NICE.

Earlier in his career, Bryce scaled the Genesys and Microsoft practices at TTEC, taking them to over $200M in revenue. As COO of Avtex, he spearheaded nine successful acquisitions and helped position the company for its eventual sale to TTEC in 2021.

Bryce holds a B.Sc. in Economics from the University of Wisconsin–Madison and completed the Minnesota Executive Program at the UMN Carlson School of Management.

Frank Tersigni is the Chief Revenue Officer at Servion and is responsible for global sales and marketing.

Frank is a passionate CX advocate who has spent decades helping enterprises evolve their customer engagement strategies. He has held leadership roles at IBM, ConvergeOne, Altivon, NetDriven Solutions, VoiceGenie, Genesys, and Got Corporation.

As co-founder of CallPro Canada, Frank pioneered multi-media customer interaction platforms and advised utilities across North America to improve citizen services. His insights into CX technologies and customer-centricity have helped organizations navigate change and deliver lasting value.

Frank holds a B.Sc. in Computer Science from the University of Toronto and an MBA from the Ivey School of Business, Western University.

Bruce is the Chief Growth Officer globally responsible for marketing and sales development. Bruce is a seasoned global executive with over 25 years of experience in customer experience (CX), enterprise software, and go-to-market leadership. He has held senior roles at Genesys, where he led global revenue marketing and oversaw the company’s transition to cloud-native CX solutions, and at OpenText, managing global demand marketing. As a co-founder of VoiceGenie Technologies, later acquired by Genesys, Bruce has demonstrated a strong entrepreneurial spirit. His international experience spans North America, EMEA, and APAC, with leadership positions based in Toronto, Paris, Singapore, and San Francisco.

Bruce’s extensive background in aligning marketing, sales development, and operations, along with his expertise in integrating AI technologies, positions him to drive Servion’s expansion and innovation in the CX landscape.

Bruce holds a B.Sc. in Engineering Physics from Queen’s University.

Mike Pietig is the Vice President of Client Success at Servion, where he leads a global team focused on client outcomes, satisfaction, and long-term value realization across industries.

Mike brings over 25 years of experience at the intersection of client experience, product strategy, and digital innovation. Before joining Servion, he held senior leadership roles at Genzeon and TTEC, where he drove transformation initiatives for healthcare and retail clients through technology, strategy, and consulting.

His previous roles have spanned product management, program delivery, and customer success—consistently focused on elevating the experience and engagement of employees and consumers. Mike has worked closely with some of the most trusted names in healthcare, including the Cleveland Clinic, Geisinger and Hazelden Betty Ford.

Mike holds a B.A. in Economics from St. Cloud State University – Herberger Business School.