by Roshini Cherian

5, September 2017


Each time you visit a restaurant, what matters the most to you? Is it just about the food? Or the service? Perhaps, you are a stickler for the logistics behind the process of eating out. For instance, how long does it take you to pick a restaurant? From narrowing down a restaurant and factoring its […]

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by Archana Sangili

18, August 2017


Welcome to the 41st edition of the CX Roundup.

In this blog post, we bring to you the best of customer experience news, trends, and insights around the world.

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by Sriram Sampath

16, August 2017

Banner silver bullet to improve CX

The customer experience sector is full of acronyms and vague descriptors, so much so that some have become quite confused with ‘customer journey analytics’. Here, we examine some of the myths surrounding customer journey analytics, highlighting why it is a vital part of an organisations customer experience management armoury. This is by no means an […]

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by Sriram Sampath

6, July 2017


Customer Journey Analytics is probably the most clichéd phrase in the customer experience ecosystem today. During the course of my discussions with several organizations, I realized that there is a handful who have got it right – both the meaning and the execution. And there are those who are eager to get it right but they lack clarity in execution.

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