Enterprises that offer personalized experiences are more productive and profitable than others. Customer Journey Analytics (CJA) presents them with an opportunity to personalize their customer experience and operational efficiency by leveraging data sciences and analyzing the various customer touch points. However, finding an ideal CJA vendor is often not easy.
Customer journey analytics is the process of analyzing and mapping customer engagement and interactions with an enterprise through myriad channels and touch points. While this may be a formidable undertaking, it has been reported that companies which successfully navigate their customer journey analytics are 6% more profitable. According to Gartner research, during the next three years, 60% of digital commerce analytics investments will be spent on customer journey analytics.
Servion CX platforms examine customer journeys based on behavior and emotional quotient. Enterprises can harness this data to effortlessly predict intent, offer next best actions and eventually enhance customer experience. Servion has designed, built, delivered and continues to support custom and out-of-the-box CJA solutions that suit enterprise requirements across 60 countries so that they don’t have to waste years in the psychological study of consumer behavior.
Customer Journey Analytics requires a comprehensive re-engineering of a company’s infrastructure. Servion leverages 21+ years of experience in managing over 1 Billion customer interactions, to enable enterprises to navigate such organizational challenges.
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Powered by its two decades of contact center expertise and CX technology prowess, Servion enables contact centers across 6 continents with an array of offerings from standard dashboards to prescriptive analytics.