Improving customer experience is a top priority for customer-centric enterprises. But, breaking down the silos of customer engagement is proving to be almost impossible for most. The meteoric rise of social media is only further widening the gap between digital and traditional engagement channels. Time is running out for enterprises to bridge this channel divide.
Forward-looking enterprises have started building a Customer Engagement Hub (CEH) to orchestrate a seamless and consistent customer experience. While 60% of large enterprises will deploy a customer engagement hub by 2018, according to Gartner research only 20% will obtain the correct technologies to make it work. Choosing, selecting and integrating the right technology pieces is therefore the most critical part of building a hub.
Backed by over two decades of customer experience management expertise, Servion is at a unique position to help enterprises build their own, future-ready, customer engagement hubs. Unlike standard industry routine of offering prebuilt platforms, Servion takes a consulting-led approach to enable enterprises to plan their own customer engagement hub. Servion leverages its IP-based CX platforms along with its technology alliances/product vendors to systems integrate a fit-for-purpose customer engagement hub that straddles across people, the process, and technology.
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