- Banking: A bank might use proactive outreach to contact potential customers and offer them special deals on products such as credit cards or loans and financial advice. Messaging about transactions is also a way to keep customers informed and connected.
- Telecoms: A telecom company might use proactive outreach to contact potential customers and offer them special deals on mobile phone plans or broadband packages. As important, they could also use proactive outreach to prevent churn.
- Retail: A clothing retailer might use proactive outreach to push personalized product recommendations to customers based on their previous purchases and browsing history – the ‘product you may like’ feature. Research indicates that two-thirds of shoppers abandon a purchase after adding it to their cart. Proactive engagement helps keep these shoppers engaged and transacting.
- Healthcare: A provider might contact patients to schedule regular check-ups or health screenings, send reminders about upcoming appointments or medication refills, or offer personalized health and wellness recommendations based on the patient’s medical history. By adopting a patient-first, highly engaged, and proactive mindset, healthcare providers deliver better patient outcomes.
- Hospitality: A restaurant might use proactive outreach to reach out to regular customers and offer them special deals or promotions to encourage them to return and dine with them again.
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