by Sheela Narashiman

19, September 2017

Efficiency in operations
  • News

Customer experience professionals are constantly faced with a myriad of acronyms and questionable descriptions, which might explain why some have found the term “customer journey analytics” confusing. As a remedy, here we examine some key myths and misunderstandings around customer journey analytics (CJA) and, in explaining why they’re wrong, shed light on why CJA is […]

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