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A framework to be better Customer Experience is the biggest factor in the success of any business. It is the thread that ties it all. It is important to see the big picture when it comes to CX, how every small nut and bolt works with respect to other in order to offer a good […]

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10 Factors to keep in mind before you automate

Service providers have been investing in automation for a long time but only recently automation has gained priority. According to Gartner Through 2021, cost savings from automation will range from 2% and 5% which will further the ongoing deployment of automation. However, don’t just focus on reducing labor costs while going in for automation. There are many more factors to consider before you automate.

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B2B Technology Marketing banner

Vimal Abraham

16, January 2018

The first thing that comes to your mind when you think of B2B Marketing, is a lackluster world of data sheets, product brochures, and death by PowerPoint presentations.  While marketing is perceived as a glitzy profession, the average B2B marketer has remained an indigent stepsister of the B2C marketer. But, looking at the pace at […]

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Archana Sangili

12, January 2018

The Law Attraction To be successful as a brand, follow this one rule, the customer is the king. To please the king in this new age, customer experience becomes superior, when all the departments work together, including sales and marketing. It will bring about a change by eliminating barriers to customers and unlock massive opportunities. […]

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Four Critical CC KPI's - Banner

Vimal Abraham

11, January 2018

Delivering an outstanding customer experience becomes critical to every organization and this responsibility comes down to the contact center. This customer experience revolution has changed the way contact centers are measured.

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