Archana Sangili

23, January 2018

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The BFSI industry has been in the center of disruptive changes in recent years. And they are poised for another transformative year in 2018. Especially, on their customer engagement front. The industry will leave behind traditional banking methods and go on to embrace digital transformation. Successful banks will realign their strategy and invest in technology that can automate processes and drive more meaningful conversations with tech-savvy customers. Here is a forecast of CX trends in BFSI that are likely see to an early adoption in 2018.

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Archana Sangili

19, January 2018

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A framework to be better Customer Experience is the biggest factor in the success of any business. It is the thread that ties it all. It is important to see the big picture when it comes to CX, how every small nut and bolt works with respect to other in order to offer a good […]

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Sheela Narashiman

18, January 2018

10 Factors to keep in mind before you automate

Service providers have been investing in automation for a long time but only recently automation has gained priority. According to Gartner Through 2021, cost savings from automation will range from 2% and 5% which will further the ongoing deployment of automation. However, don’t just focus on reducing labor costs while going in for automation. There are many more factors to consider before you automate.

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Vimal Abraham

16, January 2018

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The first thing that comes to your mind when you think of B2B Marketing, is a lackluster world of data sheets, product brochures, and death by PowerPoint presentations.  While marketing is perceived as a glitzy profession, the average B2B marketer has remained an indigent stepsister of the B2C marketer. But, looking at the pace at […]

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Archana Sangili

12, January 2018

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The Law Attraction To be successful as a brand, follow this one rule, the customer is the king. To please the king in this new age, customer experience becomes superior, when all the departments work together, including sales and marketing. It will bring about a change by eliminating barriers to customers and unlock massive opportunities. […]

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