by Vimal Abraham

21, December 2016

New Key Performance Indicators
  • Contact Center
  • Customer Experience
  • Customer Service

Delivering an outstanding customer experience becomes critical to every organization and this responsibility comes down to the contact center. This customer experience revolution has changed the way contact centers are measured.

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by Vimal Abraham

6, September 2016

timetodetox-blog
  • Customer Experience
  • Customer Service

Marketing has always been about creating a dialogue with customers. Unfortunately, many marketers continue to believe sending as much information as possible to the client is the best way to build engagement. The explosion in digital marketing & automation technologies has just made their job easy.

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by Vimal Abraham

18, May 2016

19_jet-ski
  • Customer Experience
  • Customer Service

Shouldn’t anything and everything we do as marketers circle back to the customer? Shouldn’t we as marketers be more buyer-centric than ever before?

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by Vimal Abraham

4, May 2016

14_phone
  • Contact Center
  • Customer Experience
  • Customer Journey

It is disheartening to see industry leaders not investing much in understanding ‘who I am’ more than ‘what I might need’.

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